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How to
Find Appropriate E-Mail Newsletters
Whether you're buying ad space or seeking a free
link, it's not hard to find newsletters related to
your business. Spend just an hour or so searching
the newsletter directories (see below), and you'll
discover all sorts of useful publications.
For each newsletter that you want to contact, you
should collect some basic information (you often
won't be able to collect all of the following, but
it's useful information to have):
- The name of the
newsletter
- The associated
Web site's URL
- The editor's
name
- The editor's
e-mail address
- The number of
subscribers
When you're searching the newsletter directories, be
flexible. Think about what type of people would be
interested in your Web site or products. For
instance, you have a site that you're using to
promote a book you wrote about the MP3 music format.
You should search for newsletters related to MP3, of
course, but also to music, entertainment, software
piracy, PCs, etc.
Once you've found a newsletter that fits your needs,
be sure to subscribe to the newsletter and/or read a
few archived issues before you approach them about
advertising. Make sure that the newsletter's content
is appropriate for your purposes. If advertisers
seem to be repeating their ads week after week in
the same newsletter, it's pretty safe to assume that
they're getting desired results.
When you do decide to advertise, ask for a
circulation statement for the newsletter or ask for
current advertisers' contact information for
references.
The Newsletter Directories
The following directories will keep you busy for a
long time! You may want to start with the first few
directories, and only move down the list if you're
really intent on finding absolutely everything
related to your business.
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